About Us

Driven by Data. Powered by People.

Your Business First

At Roam Digital, we focus on what matters most: profitable, sustainable growth. We combine commercial thinking with hands-on campaign management to turn advertising spend into measurable business results.

 

Whether you are growing an ecommerce brand, generating more qualified leads or expanding into new markets, we build practical marketing strategies shaped around your goals. Every decision is guided by performance data, customer behaviour and a clear understanding of what will move your business forward.

Global-Focus

Based in Edinburgh, Roam Digital works with ambitious businesses across the UK and international markets. Our experience spans Google Ads, Microsoft Ads, paid social and SEO, with campaigns adapted to different audiences, countries and stages of growth.

 

We combine strategic oversight with detailed execution, from identifying opportunities and structuring accounts to testing creative, refining targeting and improving conversion performance.

Edinburgh skyline, home of Roam Digital

Our Team

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michael veal our founder at roam digital

Michael Veal

Founder

Michael founded Roam Digital to give ambitious businesses a more focused, commercially minded approach to digital marketing. With over 12 years of experience across Google Ads, Microsoft Ads, paid social and SEO, he specialises in turning complex accounts into clear, profitable growth strategies.

 

He works closely with clients to understand the wider business behind the campaigns, not just the platform metrics. His approach combines detailed analysis, practical experimentation and straightforward communication, with every decision tied back to revenue, efficiency and long-term growth.

ilaria cerrone our director of operations at roam digital

Ilaria Cerrone

Director, Operations

Ilaria helps keep Roam Digital’s projects organised, collaborative and moving forward. With a background in project management, she brings structure, attention to detail and a calm, practical approach to the day-to-day running of the business.

 

She supports planning, coordination and client delivery, helping ensure that deadlines are clear, communication is consistent and every project receives the care it deserves. Her organised approach complements Michael’s performance marketing expertise and helps Roam Digital provide a responsive, dependable service.

What Our Customers Say

Google
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Oliver Slacke
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We’ve been working with Michael at Roam Digital across our Meta, Google, and Amazon ads for the past few months, and he’s been brilliant from day one. He’s proactive, transparent, and genuinely cares about delivering results — which has been clear from the performance improvements we’ve seen across our campaigns. What stands out is how easy Michael is to work with. He’s always available to explain strategy, dig into the data, and offer ideas that align with our wider goals. It’s rare to find someone who combines technical expertise with such a collaborative and thoughtful approach. Highly recommend Michael and Roam Digital to any business looking to take their paid media to the next level. – Oliver Slacke, Co-Founder, Swole Panda
Google
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Lou H
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🌟🌟🌟🌟🌟 We highly recommend Michael at Roam Digital for anyone looking to run their Google Ads campaigns! His expertise and attention to detail transformed our Ads. He provided weekly updates, clear insights, actionable strategies, and was incredibly responsive to any questions. If you want to get the most out of your ad spend, Roam Digital is the one to call! 🚀 Sal and Lou from Flutterby.
Google
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Sean Bryant
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Michael has been a pleasure to work with thus far, and really knows what he is doing in his domain. His communication, kind and charming approach to paid media is exactly what us and our clients need... Here's to many years of working successfully together!
Google
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michelle aberin
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Partnering with Roam for our Google Ad account setup has been a great experience. The process was smooth and their ongoing support is excellent. They've increased our revenue and traffic, while making collaboration a breeze.
Google
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Andrea Nichole
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Thank you, Roam Digital! Your Google Ad expertise has completely changed our online performance for the better. Long may it continue!
Google
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Drake Dryden Mangahas
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Roam Digital's design team made our app user-friendly and visually stunning. User engagement is way up! Highly recommend them for any digital project.
Google
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Gianluca Ariemma
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We have been working with Roam Digital for a year now, and they’ve been really helpful in getting our business higher up the rankings on Google, and our customer base has noticeably improved as a result. Wouldn’t hesitate to recommend them and we hope to be using their services for many years to come!
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Our Clients

Just some of the amazing businesses we’ve been working with

We stop at nothing

We’re driven by outcomes, not hours. From strategy to execution, we go above and beyond to deliver campaigns that exceed expectations.

We Love To Explore​

The digital world evolves daily, and so do we. We’re constantly testing, learning, and experimenting to uncover smarter, faster ways to reach your audience.

We Take It Step-By-Step

Our process is strategic, structured, and transparent. Every campaign we build follows a proven framework designed to achieve sustainable growth.

We Keep It Simple

Clarity beats complexity. We believe in straightforward communication, easy-to-read reporting, and results you can actually understand and act on.

We Believe In Hard Work And Dedication

We believe the best results come from curiosity, persistence, and partnership. Every project we take on is approached with care, insight, and an obsession with performance.

Our clients trust us because we’re not just an agency – we’re an extension of your team. We value transparency, continuous learning, and relentless improvement. Together, we’ll turn your vision into measurable, lasting growth.

Do you want to grow your business?

Talk To Roam Digital Today

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