About Us

Driven by Data. Powered by People.

Your Business First

At Roam Digital, we focus on what matters most: profitable, sustainable growth. We combine commercial thinking with hands-on campaign management to turn advertising spend into measurable business results.

 

Whether you are growing an ecommerce brand, generating more qualified leads or expanding into new markets, we build practical marketing strategies shaped around your goals. Every decision is guided by performance data, customer behaviour and a clear understanding of what will move your business forward.

Global-Focus

Based in Edinburgh, Roam Digital works with ambitious businesses across the UK and international markets. Our experience spans Google Ads, Microsoft Ads, paid social and SEO, with campaigns adapted to different audiences, countries and stages of growth.

 

We combine strategic oversight with detailed execution, from identifying opportunities and structuring accounts to testing creative, refining targeting and improving conversion performance.

Edinburgh skyline, home of Roam Digital

Our Team

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michael veal our founder at roam digital

Michael Veal

Founder

Michael founded Roam Digital to give ambitious businesses a more focused, commercially minded approach to digital marketing. With over 12 years of experience across Google Ads, Microsoft Ads, paid social and SEO, he specialises in turning complex accounts into clear, profitable growth strategies.

 

He works closely with clients to understand the wider business behind the campaigns, not just the platform metrics. His approach combines detailed analysis, practical experimentation and straightforward communication, with every decision tied back to revenue, efficiency and long-term growth.

ilaria cerrone our director of operations at roam digital

Ilaria Cerrone

Director, Operations

Ilaria helps keep Roam Digital’s projects organised, collaborative and moving forward. With a background in project management, she brings structure, attention to detail and a calm, practical approach to the day-to-day running of the business.

 

She supports planning, coordination and client delivery, helping ensure that deadlines are clear, communication is consistent and every project receives the care it deserves. Her organised approach complements Michael’s performance marketing expertise and helps Roam Digital provide a responsive, dependable service.

What Our Customers Say

Our Clients

Just some of the amazing businesses we’ve been working with

We stop at nothing

We’re driven by outcomes, not hours. From strategy to execution, we go above and beyond to deliver campaigns that exceed expectations.

We Love To Explore​

The digital world evolves daily, and so do we. We’re constantly testing, learning, and experimenting to uncover smarter, faster ways to reach your audience.

We Take It Step-By-Step

Our process is strategic, structured, and transparent. Every campaign we build follows a proven framework designed to achieve sustainable growth.

We Keep It Simple

Clarity beats complexity. We believe in straightforward communication, easy-to-read reporting, and results you can actually understand and act on.

We Believe In Hard Work And Dedication

We believe the best results come from curiosity, persistence, and partnership. Every project we take on is approached with care, insight, and an obsession with performance.

Our clients trust us because we’re not just an agency – we’re an extension of your team. We value transparency, continuous learning, and relentless improvement. Together, we’ll turn your vision into measurable, lasting growth.

Do you want to grow your business?

Talk To Roam Digital Today

Roam Digital team member working at a desk in the office