What a B2B lead generation PPC agency should actually be doing for a business with a long sales cycle
8 Oct 20268 min read A good B2B PPC agency should spend most of its effort on measurement, because the thing you actually want, a signed deal, usually happens weeks or months after the click and well outside Google Ads. If the agency can only see form fills, it’s optimising towards the wrong thing, and […]
What a Google Shopping and Performance Max agency should actually be doing for a UK ecommerce brand
1 Oct 20267 min read A good Google Shopping agency should spend most of its time on three things: your product feed, how your products are split into campaigns, and checking what Performance Max is really doing with your budget. Bids matter less than they used to, because Google sets most of them now. That’s […]
What a PPC agency in Edinburgh should actually be doing for a Scottish business
26 Sept 20268 min read A good PPC agency in Edinburgh should be doing exactly what a good agency anywhere does: checking your tracking, cutting wasted spend, setting targets from your margins and reporting on sales or qualified leads. Being local adds something useful on top, but it’s narrower than most people expect. It helps […]
What does a performance marketing agency actually do?
17 Sept 20267 min read A performance marketing agency runs the paid channels where you pay for a click, a lead or a sale and can measure what came back. Google Ads, Microsoft Ads, Meta, TikTok, Amazon. Its job is to turn ad spend into revenue or leads at a return your business can live […]
How to choose a Google Ads agency: the questions that actually separate them
10 Sept 20268 min read Most Google Ads agencies give near identical answers on a sales call. The questions that actually separate them aren’t about strategy at all. They’re about who does the work day to day, how the agency gets paid, who owns the account, and what happens on the day you leave. Below […]
What does “good” Google Ads performance actually look like?
3 Sept 20267 min read There is no benchmark that tells you whether your Google Ads account is doing well. A good CTR on a brand campaign would be a disaster on a generic one. A £470 cost per lead is excellent for a business selling £40,000 software and ruinous for one selling £200 jobs. […]
Google Ads vs Meta Ads: which should a small business prioritise first?
27 Aug 20268 min read Start with Google Ads if people are already searching for what you sell. Start with Meta if they are not. That is the whole decision, and it is not really about which platform is better. Google Search puts you in front of someone who has already decided they want the […]
How much does Google Ads management cost for a small UK business?
25 Aug 20268 min read Most small UK businesses pay between £500 and £850 a month for Google Ads management. Below roughly £4,000 of monthly ad spend, a flat fee around £500 is the norm. Above that, fees usually scale with spend, and by the time an account is running £50,000 a month you are […]
Google Ads Agency vs Freelance PPC Consultant: What’s the Real Difference?
6 Aug 20264 min read The real difference is who actually manages your account day to day. At most agencies, that’s a junior account manager following a playbook, with a senior strategist only involved at a distance. With an experienced freelance PPC consultant, the person running your account and the person who sold you the […]