What Our Customers Say
Case Study 1
Increasing PPC sales by 184% for Swole Panda
ECOMMERCE | PAID MEDIA
Swole Panda is an ecommerce brand that engaged Roam Digital to manage paid media across Google and Meta Ads.
The objective was to scale online sales while ensuring that increased advertising investment continued to generate commercially sustainable returns.
Managing several advertising platforms created a more complex picture of performance. Each channel served a different role, while budgets needed to be directed towards the areas producing the strongest returns.
The priority was not simply to increase traffic. It was to grow sales while protecting efficiency as advertising investment increased.
What We Did
- Optimised Meta, Google Shopping and Performance Max campaigns
- Improved product and search-term targeting
- Reallocated budget towards stronger-performing products
- Improved and optimised Shopping feeds
- Scaled campaigns using revenue and ROAS data
The Results
- 5.10x PPC ROAS
- 184% Increase in YoY PPC sales
- 13% Increase in YoY PPC ROAS
What We Did
- Separated brand and non-brand search activity
- Restructured campaigns around products and managed services
- Tightened search-term and negative-keyword targeting
- Improved budget allocation across Google and Microsoft Ads
The Results
- 21% increase in attributed conversions YoY
- 17% reduction in advertising spend YoY
- 31% lower cost per conversion YoY
- 10% improvement in tracked ROAS YoY
Case Study 2
Generating More Conversions From Less Spend for Photo ID Card People
ECOMMERCE AND B2B | PAID SEARCH
Photo ID Card People supplies custom photo ID cards, accessories and managed ID card services to organisations across the UK.
The account needed to reach both ecommerce customers placing direct orders and businesses searching for larger, ongoing managed solutions.
Roam Digital restructured the campaigns to create a clearer distinction between brand, product and managed-service searches.
The focus was to reduce wasted spend, improve conversion tracking and generate more conversions from the existing advertising budget.
Case Study 3
Rebuilding Paid Acquisition for WorkPro
B2B SOFTWARE | PAID ACQUISITION
WorkPro provides specialist case management software for organisations handling employee relations, complaints, Freedom of Information requests and Subject Access Requests.
These are complex B2B markets with relatively low search volumes, specialist terminology and potentially high-value customers.
Roam Digital rebuilt the paid acquisition structure around the individual problems WorkPro solves, rather than treating case management as one broad category.
This created clearer campaigns, more relevant advertising and a stronger foundation for future lead generation.
What We Did
- Rebuilt Google Ads and Microsoft Ads campaign structures
- Created dedicated campaigns for FOI, SAR and case management
- Improved budget allocation across Google and Microsoft Ads
- Added industry-specific targeting and advertising groups
- Expanded retargeting and tested emerging advertising channels
The Results
- 259% year-on-year increase in tracked ROAS YoY
- 6.32x tracked return on advertising spend YoY
- 21% lower cost per conversion YoY
- 200,000 extra ad impressions each month YoY
