Practical Google Ads and PPC advice from 12+ years managing paid media budgets
What a B2B lead generation PPC agency should do for a UK business with a long sales cycle: qualified lead definitions, CRM measurement, thin-volume bidding and reporting.
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What a Google Shopping and Performance Max agency should do for a UK ecommerce brand: feed work, campaign structure, PMax checks, margin-based targets and reporting.
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What a PPC agency in Edinburgh should do for a Scottish business: the local knowledge that helps, location targeting done right, and what local doesn’t buy.
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What a performance marketing agency actually does each week, what it should be measured on, how the fee works and when it is the wrong time to hire one.
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The questions that actually separate Google Ads agencies: who runs your account, how the fee works, who owns the data, and what happens when you leave.
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There is no universal good CTR, CPA or ROAS. What good actually looks like, with real figures from live accounts and the period each one covers.
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Start with Google Ads if people already search for what you sell, and Meta if they do not. A practical guide to choosing your first paid channel.
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Most small UK businesses pay £500 to £850 a month for Google Ads management. What drives the fee, what should be included and the minimum spend it needs.
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Agency or freelance PPC consultant? The real difference is who actually manages your account day to day. Here’s how to choose for your business.
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