How the fee is calculated
Two rate cards, depending on account complexity. Every figure below is a starting point, not a quote. A £10k/mth single-market lead-gen account and a £10k/mth account spanning three countries, Search, Shopping and PMax don't cost the same to run properly.
Standard PPC management
Single market, single channel accounts.
£0 – £4,000 spend → from £500/mth.
£4,000 – £50,000 spend → grows on a straight line up to £3,180/mth. Rounded to the nearest £10.
| Monthly spend | Fee (from) | Effective rate |
|---|---|---|
| £2,000 | £500 | 25% |
| £4,000 | £500 | 12.5% |
| £10,000 | £850 | 8.5% |
| £20,000 | £1,430 | 7.15% |
| £30,000 | £2,020 | 6.7% |
| £50,000 | £3,180 | 6.4% |
Complex / multi-market / ecommerce
Multiple markets, Search + Shopping + PMax, Merchant Centre/feed work, GA4/GTM/Shopify builds, and similar. Scope drives this fee more than spend does, so treat it as a starting point.
From £750/mth, scaling the same way with spend.
| Monthly spend | Fee (from) | Effective rate |
|---|---|---|
| £2,000 | £750 | 37.5% |
| £4,000 | £750 | 18.75% |
| £10,000 | £1,100 | 11% |
| £20,000 | £1,680 | 8.4% |
| £30,000 | £2,270 | 7.6% |
| £50,000 | £3,430 | 6.9% |