Google Ads vs Meta Ads: which should a small business prioritise first?
27 Aug 20268 min read Start with Google Ads if people are already searching for what you sell. Start with Meta if they are not. That is the whole decision, and it is not really about which platform is better. Google Search puts you in front of someone who has already decided they want the […]
How much does Google Ads management cost for a small UK business?
25 Aug 20268 min read Most small UK businesses pay between £500 and £850 a month for Google Ads management. Below roughly £4,000 of monthly ad spend, a flat fee around £500 is the norm. Above that, fees usually scale with spend, and by the time an account is running £50,000 a month you are […]